Insights
In theory, marketers should be tapping into customer insights as key input for how to execute their marketing programs. But all too often they don´t. It´s not usually because they don´t want to. Instead, it´s because sifting through piles of data and uncovering the insights is hard to do. But that is precisely our focus. We use a variety of proprietary research tools, coupled with industry-standard techniques to gain a highly-detailed understanding of your customers, your market and your opportunities. We use those insights to create successful marketing programs.

Some of the services we offer include:
Linguistic Profiling
A unique service in the marketplace, we provide our clients with an in-depth understanding of the vernacular used within specific categories by mining search data and applying proprietary algorithms to the data. These profiles let us understand what sort of language customers are really using when they try to find you on the net.

Competitive search landscape
Similarly, we will investigate a defined competitive set and uncover how they are trying to capture market-share within the search landscape.

Experiential mapping
Using a primary research technique we can capture and illustrate a customer´s purchase decision process, identifying barriers and trigger moments. We can also map keyword landscapes to the process, to understand how to optimize targeted campaigns.

Brand Surveillance
Using our BrandShadow technology, we are able to monitor what is being said about your brand, product or service on thousands of blogs, forums, social networks and other sites with consumer-generated content. We analyze that data to calculate positive or negative sentiment, then develop programs to align your online reputation with your marketing objectives.

Custom Primary Research
With years of experience in primary research, our team can conduct site usability testing, on-entry or on-exit online intercept surveys, focus groups, ethnographic research and other types of custom explorations to help gather insights around customer demographics, psychographics and behaviors.